Jarden Consumer Solutions . Sep 2014 – Sep 2017

This was a magic time for me, lots of crative work and incredible challenges. Yet, the work shown here was made with lotf of love!

This was a beautiful experience as this is such traditional “All American” brand to me, dear to my heart as I always understood the meaning of this brand, family, community ... great food! Their previous website was also dated and in need of a major redesign. I was lucky to be give the chamce to design this one from the scratch.

The feedback and reception for this entire new design was very heart warming and a sucess.

Designing the all new website for Mr. Coffee was quite the challenge, yet, we managed to achieve a great result which resulted into an increase of traffic well beyond any expectations. My roll was to design a more accessible and fresh design that accommodated -at that time- the new logo, which was itself very strong.

I also worked in parallel with the traditional/print/packaging creative teams incorporating my new design approaches and solutions into their packaging. The previous “Mr. Coffee” website was already successful but in a very urgent need of refresh. These designs were executed in 2016 and their website still carries the same values which only demonstrates the vision utilized and the priority he had on having a design that could stay for a long run still fresh.

We were also honored to receive the “2016 GD USA - American Web Design Award”

At the time I was asked to design this website I was aware of the importance of this project. Food Saver was their biggest most successful brand and anything related to a major change was very challenging.

The entire process from the beginning was very intriguing as I was able to dive deep into a market that is very specific but the brand needed a major redesign in their Digital side.

Many of my graphical elements were adorpted by their traditional design department. Reception was incredible and I was able to make all teams involved happy and more importantly .. the audience, not only they loved the new design but also embraced the brand as the response was very positive.

An internal project circa 2015. At that time this was an incredibly challenging design for the guys at the traditional design teams at Jarden. I managed to achieve such design critearias and we moved website design for further advancement of the brand.

Designing the dynamic images of the fruits around the unit was to me very important as this product MAIN REASON to exist was the fact that it could make juicing easier and yet still maintain organic freshness. I believe this project was canceled as Jarden was been purchased by Newell Brands. Jarden moved out of Florida ending our incredible relatioship.

Various concepts. Last piece was a very unique 8’x24’ long print that Oster featured in some trade shows.
We combined illustrations with footage. It was quite the hit at the trade show!.

These were two Microsites designed for Osters specific users. The brand demanded for the designs to incorporate their existing interface to be applied and yet we managed  to design a fun, youthful and enticing experiences. We received two “American Web Design Awards” from Graphic Design USA, these out of 1,100+ Entries (a record of entries in fact)