Act-On. May 2022 / January 2025

I had the great honor of been part of the rebranding for Act On. We started with concepts of colors and communications that gave us the final rainbow approach. Act-On was a heavy on vector illustration type of design. We moved eventually to a more dynamic photo based designs.I am also a photographer, for me it was a natural progression to eventually bring the human side more with photography

 
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Above. Initial stages of design and final logo application and layout..
 
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Above. Incorporation of photography concepts..
 
From here we eliminated vectors.
 
 
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Above, our first stages of transition from the old style to this new approach.
 
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